What We Do
At Creative Resources, we specialize in helping media companies become marketing partners to their clients rather than vendors of media inventory. So, perhaps a better title for this page would be "What We Can Help You Do." We hope that the videos and the articles in this website will give you a vivid idea of how we might help you grow your business by putting marketing ideas at the center of your conversations with your clients.
Create Value with Your Idea Machine
You can build your own “Idea Machine” to create contextually relevant marketing and advertising campaigns targeted at your audience. Rather than compete with the advertising agencies, your idea machine gives you the ability to extend the programs that the agencies have created for your clients. More...
How to Build Your Idea Machine
The Creative Resources Process, managed by Creative Facilitators on your staff, becomes the engine that drives your Idea Machine. These facilitators know how to lead your team to bring the clients’ marketing data together with your tools and assets to create cool, custom, and effective marketing ideas on demand. More...
Lift Your Business
Every time a sales person sells an idea, an account grows. Every time an account grows, it grows a sales person's individual enterprise. And every time an individual enteprise grows, it lifts your business. More...
Change Your Performance Numbers
As you begin to take control over the growth of your revenue, you should pay particular attention to these two numbers. Change them and you will make a big impact on the growth of your revenue. More...
Make Your Ideas Cool, Custom, & Effective
The marketing ideas that will make the most money for you and for your clients are the persuasive campaigns that meet three very high standards: They must be Cool, and Custom, and Effective. More...