Facilitate for the same group a lot? Here are some new ways to play with words and involve your resource group to help keep your detour techniques fresh and your participants energized. View Post

Target consumers are real people with real lives. Your resource group will generate more persuasive ideas if you help them think about the life events that trigger the target consumer’s need for a product or service. View Post

Novelty detours are as important as marketing facts as you prepare your session. Here are some techniques to stretch the resource group to think differently to inspire new and novel ideas. View Post

Take time to troubleshoot and you will develop even more effective campaigns. Here’s how troubleshooting enhances the persuasive campaigns you develop (and gets the agent even more excited to take it to the client!) View Post

Want to inspire your resource group to stretch? Try using music as a detour to help your participants connect to the target consumer in a new and novel way. View Post