Who knew such a simple tool could help participants experience an alternate reality? Learn how to use the Creative Resources Detour Box in new ways to come up with fresh ideas by taking a different point of view. View post

Make focus fun! Use this energizer to have a little fun while you illustrate the value of focusing on specific targets and products in your campaigns. View post

Use an icebreaker that makes a list and choices in your introduction whether you think you need to or not! In this tip, we offer essential headlines to cover in your introduction for any session you facilitate. View post

Dive into the client’s product for the most custom ideas. Here’s how to use the client’s product to help develop persuasive campaigns that are truly customized. View post

Specific ideas have a much higher chance of becoming reality than vague ones. You can involve the resource group in giving you just enough detail in each idea to make them specific and clear. View post

Facilitate for the same group a lot? Here are some new ways to play with words and involve your resource group to help keep your detour techniques fresh and your participants energized. View post

Target consumers are real people with real lives. Your resource group will generate more persuasive ideas if you help them think about the life events that trigger the target consumer’s need for a product or service. View post

Novelty detours are as important as marketing facts as you prepare your session. Here are some techniques to stretch the resource group to think differently to inspire new and novel ideas. View post

Go beyond the rules for “How to Make a List” to keep judgment in check. Apply the “Yes, And” improv technique as an energizer to encourage building on ideas rather than evaluating them. View post

Take time to troubleshoot and you will develop even more effective campaigns. Here’s how troubleshooting enhances the persuasive campaigns you develop (and gets the agent even more excited to take it to the client!) View post