When it comes to persuasive campaigns, it's important to know when you have one – and when you don't! In this post, we explore the “Shot on iPhone” campaign to illustrate how you can make your tools more valuable by developing them into persuasive campaigns. View Post

We decided to update our last post to make it more useful to you. Our intention is always to make our techniques as clear as possible, so you can take action on them. View Post

Are you one of the many sales managers that are frustrated that the new tools you need to monetize are not selling? One very likely culprit might be the way you are introducing them to your sales team in the first place! View Post

Because they are new, your new tools will get you the meeting. Because they are new, your new tools might even get you the first order. But it is because they are effective that your tools - new and old - get you the renewal and grow your business. View Post